Berlin-based SYKELL has raised €4.5 million in additional growth capital for its “Einfach Mehrweg” or “Simply Reusable” packaging system. The system offers takeaway food and beverage providers a sustainable alternative to single-use containers and is designed to be as user-friendly as the tried and tested bottle deposit system. The funds will be used to rapidly scale up the “Einfach Mehrweg” range in Germany.
Key Takeaways:
- SYKELL secures €4.5 million in growth capital for its “Einfach Mehrweg” packaging system.
- The system offers takeaway food and beverage providers a sustainable alternative to single-use containers, and consumers can return used containers and cups via the existing nationwide network of reverse vending machines (RVMs).
- The funding will be used to rapidly scale up the “Einfach Mehrweg” range in Germany.
Full-Service Reusable Packaging Solution
SYKELL’s “Einfach Mehrweg” system offers a full-service reusable packaging solution for both large retail companies and individual owner-operated catering businesses. The system is designed to help food and beverage providers comply with Germany’s reusable packaging regulations, which came into effect on January 1, 2023. The comprehensive solution includes cleaning logistics, inventory management, and deposit accounting.
The system has impressed a number of big-name investors, including lead investors Collateral Good Ventures and Interzero, who are providing the company with €4.5 million in growth capital. Alongside the REWE Group, which has confirmed its interest and commitment to SYKELL by upping its investment in the company, Collateral Good Ventures and Interzero are now also participating as main investors.
Simple and Convenient Solution
SYKELL’s “Einfach Mehrweg” system is designed to be as simple and convenient as possible. Consumers do not need to register, set up a customer account, download an app, or provide any personal data. Returning used containers and cups is as easy as returning deposit bottles via the existing nationwide network of reverse vending machines (RVMs).
SYKELL has a nationwide network of system partners, including major food retailers, petrol stations, and catering businesses. With “Einfach Mehrweg,” food and beverage providers can offer their customers a sustainable alternative to single-use containers while complying with Germany’s reusable packaging regulations.
Investing in Sustainability
Collateral Good Ventures is a venture capital platform that uses human and financial capital to support the innovation and technology needed to build more sustainable industrial systems. In doing so, Collateral Good Ventures has committed to aligning its investment strategies with Article 9 of the European Union’s Sustainable Finance Disclosure Regulation (SFDR).
Interzero is an international provider of sustainable recycling concepts. The company believes that returnable deposit systems must and will completely replace single-use packaging in many sectors. SYKELL has developed a consumer-friendly solution and has convincingly demonstrated the near-term scalability of its system.
Looking to the Future
SYKELL’s management team consists of Davide Mazzanti, CEO, and Michael A. Kappler, both of whom have extensive management experience in the retail, circular economy, and consumer goods sectors. Mazzanti is committed to establishing “Einfach Mehrweg” as the dominant reusable system in Germany.
Felix Held, Managing Director of Interzero, is looking forward to leveraging the investment and strategic partnership with SYKELL to help consumers and participating businesses become more sustainable, in line with his company’s vision of a world without waste.
In conclusion, SYKELL’s “Einfach Mehrweg” system offers a sustainable alternative to single-use containers and has impressed a number of big-name investors who are providing the company with growth capital. With the additional funding, SYKELL will be able to rapidly scale up its “Einfach Mehrweg” range, which will help the company establish itself as the dominant reusable system in Germany.
SYKELL’s “Einfach Mehrweg” system is not only good for the environment but also for businesses. The comprehensive solution, which includes cleaning logistics, inventory management, and deposit accounting, makes it easy for food and beverage providers to comply with Germany’s reusable packaging regulations. Additionally, the system is designed to be as simple and convenient as possible for consumers, which could lead to increased customer loyalty and revenue for businesses.
The COVID-19 pandemic has highlighted the importance of sustainability, with many consumers now more aware of their impact on the environment. As a result, there is an increasing demand for sustainable products and services. By offering a comprehensive and user-friendly reusable packaging solution, SYKELL is well-positioned to meet this demand and help businesses reduce their environmental footprint.
Conclusion
In conclusion, SYKELL’s “Einfach Mehrweg” system is a comprehensive and user-friendly reusable packaging solution that offers businesses a sustainable alternative to single-use containers. With the additional funding, the company will be able to rapidly scale up its range, which will help it establish itself as the dominant reusable system in Germany. This is not only good for the environment but also for businesses, which can benefit from increased customer loyalty and revenue. As consumers become more aware of their impact on the environment, the demand for sustainable products and services is only going to increase, making SYKELL’s “Einfach Mehrweg” system a timely and valuable solution for businesses looking to reduce their environmental footprint.
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