The coronation of King Charles III and Queen Camilla dominated the British internet over the weekend, with an audience of 6.4 billion views registered across almost 1.3 million internet activities directly linked to the coronation. This astounding figure was analysed by SentiOne Listen, an AI-enhanced internet monitoring service, which reviewed over 2.6 million articles, comments, social media posts, and blog entries made in English during the Coronation Week from 1-7 May.
SentiOne is a European company recognised by the EU as one of its top-20 deep tech scale-ups. The company specialises in developing customer service chatbots and analysing the sentiment behind comments related to companies and their services.
Key Takeaways:
- Positive reactions outweighed negative three-to-one in online debates about the coronation.
- Twitter was the dominant platform where the debate took place, with more than half of entries identified by SentiOne’s algorithms being tweets, followed by Facebook.
- Prince Harry was the second most-mentioned Royal after King Charles, with more than 200,000 mentions.
Twitter Dominates as the Platform of Debate
Of the over 2.6 million articles, comments, social media posts, and blog entries analysed, Twitter was the dominant platform, with 57% of entries identified by SentiOne’s algorithms being tweets, followed by Facebook, which represented 36% of mentions. However, a low percentage of mentions on Instagram and TikTok may indicate that younger audiences were less eagerly following the coronation.
SentiOne’s Product Marketing Manager, Agnes Uba, revealed that 61% of comments about the coronation registered came from male internet users. However, the debate concerning three members of the Royal Family – Princess Charlotte, Prince Harry, and Prince Andrew – was dominated by women, with 81, 68, and 53 posts and comments made by female internet users.
Prince Harry Is the Second Most-Mentioned Royal After King Charles
SentiOne also analysed the number of mentions, their reach, and reactions to individual members of the Royal Family during Coronation Week. Unsurprisingly, King Charles III led in all categories, with over 540,000 mentions attracting 14 billion views worldwide. The emotions about the crowned monarch were predominantly positive, with positive comments’ reach massively outweighing the spread of expressions of hostile reception.
The second most-mentioned member of the Royal Family was Prince Harry, who was mentioned in online debates more than 200,000 times. This number is significantly more than the results of Queen Camilla (182,000 mentions) and more than Prince William and Princess Catherine of Wales had combined (94,000 and 66,000 mentions).
Meghan, the Duchess of Sussex, was the only person whose number of mentions declined during the coronation week. During the last week of April, she was mentioned in online debates 184,000 times, almost as often as King Charles (197,000). Her absence at Westminster Abbey resulted in a 31% collapse in mentions, although she still was the fourth most-mentioned member of the Royal Family.
The late Lady Diana was mentioned 63,000 times, while Penny Mordaunt’s perfect performance at the coronation, in which she carried a 3.6 kg sword for almost an hour, was received with attention and praise. From week to week, Conservative MP’s online mentions skyrocketed from 280 to over 7,000, and the debate reached 88% of non-neutral comments were positive.
Positive Reactions Outweigh Negative Three-to-One
While most of the mentions (79%) on the coronation day were classified as neutral, 15 percent of all online entries were positive, classified by AI algorithms as expressions of excitement or happiness. In comparison, a mere 6 percent were associated with negative emotions such as anger, sadness, and disappointment. The impact of negative comments about the coronation was further limited by the reluctance of internet users to share them – positive reactions had more than ten-fold greater audience than negative ones (205 to 20 million views, respectively).
Strong Brand Health Index of the Royal Family
To provide its clients with an easy-to-understand measure of their services’ reception online, SentiOne breaks down vast amounts of data into the Brand Health Index (BHI). Scaled from zero to one, BHI is the ratio between positive and negative mentions, where 1.00 indicates that all the comments were positive, and 0.01 indicates that there was not a single mention that AI did not classify as coming from anger, disappointment, or sadness.
Overall, members of the Royal Family attract significantly more positive than negative mentions. Less than a third of comments about King Charles III and the heir to the throne, Prince William, were unfavourable (BHI of 0.7). The Queen attracted a slightly lower proportion of positive comments (BHI 0.66). Princess Charlotte (BHI 0.86), Prince Louis (BHI 0.81), and their mother, Princess Catherine (BHI 0.8), were the top-three members of the Royal Family with the best positive-to-negative mentions ratio during the coronation week. Only one in five comments about the future Queen was negative during that time.
The lowest score noted in the two weeks was Prince Andrew’s BHI of 0.51 during the week preceding the coronation week – the Duke of York still attracted minimally more positive than negative comments. Comments related to Meghan, the Duchess of Sussex, were divided, yet her supporters dominated the debate. The relatively shallow index level of 0.54 likely results from an unfavourable public reaction to her decision not to attend the coronation – while Meghan’s index remained constant, Prince William’s BHI rose from 0.56 to 0.62 due to his presence at Westminster Abbey.
Most Popular Royal Family Members by the Ratio Between Positive and Negative Mentions during the Coronation Week:
- King Charles: 0.7
- Prince Harry: 0.62
- Queen Camilla: 0.66
- Princess Meghan: 0.54
- Prince William: 0.71
- Princess Catherine: 0.8
- Princess Diana: 0.7
- Princess Anne: 0.66
- Prince George: 0.75
- Prince Andrew: 0.59
- Princess Charlotte: 0.86
- Prince Louis: 0.81
- Penny Mordaunt: 0.88
SentiOne’s Internet Monitoring Tool
During the 11 years of the company’s existence, SentiOne invested over $10 million into its proprietary AI algorithms that monitor over 150 million mentions daily, map out sentiment and emotions like joy, anger, sadness, and sarcasm. Today the tool is used by over 400 clients, including Procter & Gamble, BNP Paribas, Etisalat, Alior Bank, InPost, McDonald’s, Mindshare, Mediacom, Saatchi & Saatchi, and others.
Earlier this year, the company released SentiCharts – a real-time leaderboard analysing the top 100 brands online, updated on a daily basis. The analysis covered over 2.5 million mentions from online opinions, posts, comments on all major social media, websites, forums, news outlets, and blogs in the period from May 1st to May 7th. The internet monitoring tool provides an excellent opportunity for businesses to track their online reputation, understand customer sentiment, and identify areas for improvement. By using AI-enhanced tools like SentiOne, businesses can automate their processes, improve customer engagement, and gain insights into their audience’s preferences and opinions.
Conclusion
The coronation of King Charles III and Queen Camilla sparked a significant online debate in the UK, with over 1.3 million internet activities directly linked to the event. SentiOne’s internet monitoring tool helped to analyse over 2.6 million articles, comments, social media posts, and blog entries, providing insights into the public’s sentiment towards the Royal Family. The analysis revealed that positive sentiment and live commentary outweighed comments from Republicans and others with the anti-royalist sentiment. The analysis also showed that Twitter dominated as the platform where this debate took place, with more than half (57%) of entries identified by SentiOne’s algorithms were tweets.
Overall, the Royal Family continues to be a strong brand, with positive reactions outweighing negative three-to-one. King Charles III led in all categories, with over 540,000 mentions attracting 14 billion views worldwide, followed by Prince Harry. Members of the Royal Family attract significantly more positive than negative mentions, with Princess Charlotte, Prince Louis, and Princess Catherine being the top-three members with the best positive-to-negative mentions ratio during the coronation week.
SentiOne’s internet monitoring tool provides businesses with an excellent opportunity to track their online reputation, understand customer sentiment, and gain insights into their audience’s preferences and opinions. With AI-enhanced tools like SentiOne, businesses can automate their processes, improve customer engagement, and gain valuable insights into their target audience.
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