Key Takeaways:
- Tech Mahindra collaborates with AWS to launch an innovative sports cloud platform, enhancing global fan experiences.
- The platform combines AI, ML, analytics, and AR/VR to offer personalized experiences and data-driven insights to sports enthusiasts and organizations.
- Punjab Kings, an Indian professional cricket franchise, has already partnered with Tech Mahindra to elevate fan engagement.
A New Era in Sports Technology Tech Mahindra, a leader in digital transformation, consulting, and business re-engineering services, has announced a strategic collaboration with Amazon Web Services (AWS) to develop a cutting-edge sports cloud platform. This initiative aims to revolutionize how sports organizations interact with fans by offering immersive, personalized experiences and leveraging advanced technologies.
Strategic Collaboration for Innovation The collaboration agreement between Tech Mahindra and AWS, signed in September 2023, focuses on bringing sports institutions closer to fans. The partnership provides Tech Mahindra with easy access to AWS resources and services, facilitating joint marketing initiatives and driving business growth.
Enhancing Fan Engagement The sports cloud platform aims to address the growing demand for enhanced fan experiences and efficient sports stadium management using IoT. It will provide sports organizations with tools for content and community engagement, customer data management, audience segmentation, and sports analytics. The use of AR/VR and metaverse gamification will create immersive experiences from the stadium to the home.
Building Digital Capabilities Tech Mahindra’s objective is to improve the digital capabilities of sports leagues, franchises, and organizations globally. This includes transforming digital properties, developing new revenue streams, and creating services tailored to audience needs.
Punjab Kings: A Case Study in Digital Engagement Satish Menon, CEO of Punjab Kings, expressed excitement about the collaboration’s potential to drive digital transformation in sports. He highlighted the opportunity for global sporting organizations to engage fans more deeply with the game through digital initiatives.
Powered by AWS: A Technological Edge The sports cloud platform, built on AWS, leverages real-time analytics, AI, ML, and Web 3.0 technologies. It uses AWS services such as AWS Elemental MediaLive, AWS Elemental MediaConvert, Amazon Kinesis Data Streams, and Amazon Managed Blockchain to deliver a comprehensive and innovative fan experience.
Comments from Industry Leaders Samira Bakhtiar, General Manager of Media, Entertainment & Sports at AWS, emphasized the role of cloud-enabled technologies in transforming sports. Jagdish Mitra, Chief Strategy Officer at Tech Mahindra, highlighted the company’s commitment to leveraging new-age technology to provide personalized sports experiences.
Tech Mahindra’s Vision for the Future As part of its NXT.NOWTM framework, Tech Mahindra focuses on enhancing human-centric experiences and driving digital transformation. The sports cloud platform is a testament to this vision, aiming to disrupt the sports tech industry and create opportunities for worldwide sports organizations.
About Tech Mahindra Tech Mahindra, part of the Mahindra Group, is dedicated to delivering innovative and customer-centric digital experiences. With a global presence, the company focuses on leveraging next-generation technologies to enable digital transformation across various sectors.
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