Key Takeaways:
- Übbs Expansion: Nicotine pouch brand Übbs, known for its success in the UK, enters the Swedish market through a listing with Haypp, a leading smoke-free alternative retailer.
- Impressive Growth: Übbs experienced remarkable online sales growth in 2023, with ten products sold every hour and one pouch used every thirty seconds.
- Sweden’s Smoke-Free Success: Sweden’s acceptance of nicotine pouches has contributed to a significant reduction in smoking rates, positioning the country as a leader in smoke-free alternatives.
Übbs Ventures into Swedish Market with Haypp Listing
After achieving impressive success in the UK, Übbs, the nicotine pouch brand, is setting its sights on European expansion. Übbs has secured a new listing with Haypp, a leading smoke-free alternative retailer, as it embarks on its journey into the Swedish market. The move comes after Übbs witnessed exceptional growth in 2023, with month-on-month online sales increasing by 35%. The brand’s success was marked by the sale of ten products every hour, with one pouch used every thirty seconds.
Sweden: A Key Market for Übbs
Steve McGeough, General Manager at RV Karma Ltd, emphasized the significance of entering the Swedish market: “Sweden is the biggest consumer of nicotine pouches, so it’s no surprise that we see the Scandinavian market as being key to our global expansion.” Partnering with Haypp, a prominent nicotine retailer, is a pivotal step towards Übbs’ growth goals. Sweden’s willingness to embrace smoke-free alternatives has set an example for other countries. Since the introduction of nicotine pouches in 2016, smoking rates in Sweden have plummeted from 12% to less than 6%. The country is on track to become the first to meet the EU target of achieving smoke-free status, defined as having a smoking frequency lower than 5%.
Haypp’s Perspective
Markus Lindblad at Haypp expressed their excitement about bringing Übbs to Swedish consumers. Haypp, as a leading retailer of nicotine pouches, recognizes Übbs for its taste, quality, and design. Übbs also passed NicoLeaks-testing with flying colors, affirming the high quality of its products. Lindblad noted that the Swedish market is advanced when it comes to smoke-free solutions, and Übbs is poised to become a category leader as it scales up.
Variety and Marketing Campaign
The new listing in Sweden will include six flavors, each available in two strengths, providing consumers with a variety of options. Übbs plans to support the launch with a marketing campaign, including influencer endorsements, to raise awareness among those seeking smoke-free alternatives.
About Übbs and Haypp
Übbs, launched in 2022, aims to provide tobacco-free options for those seeking a sensory experience filled with pleasure, excitement, and relaxation. With six indulgent flavors in two strengths, Übbs pouches are triple lab-tested, clean in their ingredients, and non-GMO. Haypp, on the other hand, is a consumer-driven e-commerce group contributing to the transformation from smoking to healthier product alternatives.
In conclusion, Übbs’ expansion into the Swedish market with Haypp signifies a significant milestone in the brand’s journey to revolutionize the nicotine pouch experience and provide consumers with innovative and smoke-free alternatives.
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