Key Takeaways:
- Jägermeister partners with G2 Esports, marking the spirit brand’s first step into the world of gaming.
- The partnership aims to awaken the magic of esports to a new audience and will see both brands create magical moments for esports fans across the globe.
- Jägermeister and G2 Esports are set to host a launch party in London to celebrate the new partnership.
Berlin-based esports organization G2 Esports has teamed up with international spirit brand Jägermeister to launch a groundbreaking partnership that marks the company’s first entry into the world of gaming. The collaboration brings together two brands with a shared commitment to authenticity, creativity, and a love for pop culture. The partnership will enable Jägermeister to expand its reach and connect with new audiences through esports, while giving G2 the chance to celebrate its successes in new and exciting ways.
A Partnership Rooted in Authenticity and Creativity As a leading entertainment brand, G2 Esports was the ideal partner for Jägermeister, whose mission is to “enable the best nights of your life – today and tomorrow”. The partnership is rooted in shared values of authenticity, creativity, and a love for pop culture references that will enable both brands to expand beyond their core product offerings. By joining forces, Jägermeister and G2 Esports aim to create magical moments for esports fans across the globe.
Enhancing the Fan Experience The partnership puts fans at the core of the collaboration, with G2 Esports aiming to enhance the experience for members of the G2 Army by taking community activities to the next level. This includes elevating and enabling great nights for gaming enthusiasts, rewarding fans, and giving them access to special moments and their favorite talents.
Launch Party in London To celebrate the new partnership, Jägermeister and G2 Esports will host a launch party in London on May 12 at the award-winning bar, 26 Leake Street. The event will feature a full day of tailored activities for fans, including the chance to play games in G2 gaming booths, enjoy live music from headline acts, and more.
The partnership between Jägermeister and G2 Esports represents a major step forward for both brands and the esports industry as a whole. By tapping into the rapidly growing esports market, Jägermeister is set to reach new audiences and connect with fans in exciting new ways. Meanwhile, G2 Esports continues to make developments across the esports and entertainment scene, expanding into new regions and releasing its latest alt-rock single ‘Detonate’. The future looks bright for both Jägermeister and G2 Esports, as they continue to innovate and evolve in the ever-changing world of esports.
Jägermeister is a giant and iconic brand that has nurtured brand love far beyond the product. The company’s mission is to “enable the best nights of your life – today and tomorrow.” By partnering with G2 Esports, the brand is expanding beyond its core product offering and creating memorable moments for esports fans across the globe.
The partnership also aims to create better experiences for G2’s fans by enabling great nights for gaming enthusiasts, rewarding fans, and giving them access to special moments and their favorite talents. As part of the partnership, the brands will team up to create a new and exciting content series to be released later in the year.
Jägermeister x G2 Party
To kick off the announcement, the brands will host a Jägermeister x G2 Party on the 12th of May in London. The event will take place at the award-winning bar, 26 Leake Street, with a full day of tailored activities for fans. Throughout the day, fans will have the opportunity to interact with the staff, play games in G2 gaming booths, and enjoy live music from headline act and North London’s climbing rap riser, JBEE, and more!
Commenting on the partnership, Sabrina Ratih, COO of G2 Esports, said, “Seeing us jointly work on creating better experiences for our fans and celebrating the best nights in esports is a dream come true for everyone at G2, and we cannot wait for our fans to see what we’ve got coming up.”
Sven Schindler, Head of Global Brand & Digital at Jägermeister SE, added, “By joining forces, we aim to elevate these experiences to the next level, delivering unforgettable moments for G2 fans and beyond.”
Recent Developments
This announcement comes as G2 Esports continues to make developments across the esports and entertainment scene. As well as multiple successes on the field, the organization has expanded in North America, competing in the VALORANT Challengers North America league, and Southeast Asia, with the formation of G2 Blacklist: G2’s first mobile team competing on Wild Rift. In the entertainment space, G2 marked its latest expansion with the release of its latest alt-rock single ‘Detonate’. The track was developed in-house by G2 and will serve as the organization’s 2023 anthem.
Conclusion
Overall, this new partnership is a significant step for Jägermeister as it expands into the world of gaming and esports. As for G2 Esports, the collaboration with Jägermeister will help the company celebrate its successes bigger and better than ever before. The partnership aims to create magical moments for esports fans worldwide and enhance the overall experience for members of the G2 Army.
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