Key Takeaways
- Phil Burroughes, an industry veteran, has joined Team ITG as the Managing Director of Capture & Innovation.
- Burroughes brings extensive experience from his work with media organizations and agencies, working with clients such as Adidas, H&M, and Tesco.
- Team ITG aims to enhance its Creative Department and strengthen its capabilities in delivering high-impact marketing campaigns with the addition of Burroughes.
Team ITG, a technology-led multichannel marketing activation business, has made a significant addition to its leadership team by hiring industry veteran Phil Burroughes as the Managing Director of Capture & Innovation. Burroughes will spearhead the efforts of these departments, leading sustainable marketing campaigns and driving tech innovations at Team ITG’s photography, film, and TV studio.
With an impressive background in the media sector, including roles at the BBC and The Guardian, Phil Burroughes brings a wealth of experience to his new position. He has also worked on the agency side, collaborating with renowned brands such as Adidas, H&M, Target, Co-op, and Tesco. Burroughes possesses a deep understanding of business growth from both a supplier and retailer’s perspective, making him a valuable asset in delivering outstanding marketing communications to Team ITG’s clients.
The hiring of Phil Burroughes is part of Team ITG’s strategic expansion of its Creative Department. By bolstering this area, the company aims to provide global brands with high-impact, scalable marketing campaigns. The department’s focus will revolve around leveraging the capabilities of Team ITG’s 30,000 square foot Capture photography, film, and TV studio.
Commenting on his new role, Phil Burroughes, MD of Capture and Innovation at Team ITG, expressed his enthusiasm for joining the company. He cited Team ITG’s emphasis on tech-powered marketing and cutting-edge innovation as the driving force behind his decision. Burroughes highlighted ITG Capture’s ability to help brands create high-quality photography and film content while saving time and money. He looks forward to collaborating with the teams to elevate this game-changing proposition to the next level.
Simon Ward, CEO of Inspired Thinking Group, parent company of Team ITG, welcomed Phil Burroughes, emphasizing the company’s dedication to delivering creative excellence for clients. Ward expressed the belief that Burroughes’ expertise will enhance their existing capabilities and further strengthen their creative services and production facilities. Team ITG’s collaborative approach remains central to their operations, and they aspire to provide disruptive campaigns to all their clients.
In recent endeavors at Capture, Team ITG successfully executed Jaeger’s British road trip campaign, unveiling the fashion brand’s new summer clothing line. Leveraging state-of-the-art extended Virtual Production, the shoot showcased the future of sustainable marketing by bringing global sets to a single location.
About Inspired Thinking Group
Inspired Thinking Group (ITG) was founded in 2009 by CEO Simon Ward. Headquartered in the UK, ITG has expanded its operations to include over 1,300 employees across multiple offices in Europe, the US, and APAC. The company is dedicated to transforming global brands’ marketing strategies through its multichannel marketing activation services business, known as Team ITG, and its proprietary martech platforms, including Storyteq, Deployteq, and Configteq.
ITG serves renowned brands such as L’Oréal, Haleon (formerly GSK), Jaguar Land Rover, Heineken, and PUMA. With a commitment to innovation and delivering exceptional results, ITG continues to redefine the marketing landscape by offering comprehensive multichannel solutions and leveraging the power of technology to drive business growth.
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