Introduction
In the ever-evolving digital marketplace, one fact remains crystal-clear: a robust online presence is crucial for business success. Recent reports indicate that a staggering 70% of consumers immediately resort to the search bar upon visiting a website, underscoring the critical importance of search engine optimization (SEO) in today’s business world.
The Unseen Cost of Poor Online Visibility
Many businesses suffer significant revenue losses due to poor online visibility. This is where SEO emerges as a game-changer. As an integral part of digital marketing, SEO enhances a website’s visibility, ensuring that businesses do not miss out on potential revenue.
Reboot Online’s Insightful Webinar
To illuminate the path in this digital jungle, SEO company Reboot Online is hosting their second “Challenging Giants” webinar. Scheduled for Wednesday, 24th January, from 11 to 11:45 am via LinkedIn Live, this event promises to be a treasure trove of SEO knowledge and strategies.
Oliver Sissons Weighs In
Oliver Sissons, SEO Director at Reboot Online, highlights the pivotal role of SEO: “How highly a website ranks in the organic search results tends to be determined by three key areas: technical SEO, on-site SEO, and off-site SEO. Off-site SEO and link building are challenging yet can drive the best results.”
Case Study: The Power of SEO in Action
A compelling case study from Reboot Online showcased a football ticketing website that witnessed a 366.07% increase in organic traffic, resulting in a 613.03% surge in organic revenue. This remarkable growth was largely attributed to strategic off-site SEO and link-building efforts.
Ecommerce Websites and SEO
A study examining 24,681 ecommerce websites revealed a significant trend: 52% use digital PR for backlink building, while 56% employ expert comments and newsjacking for the same purpose. These backlinks, with an average Ahrefs Domain Rating (DR) of 28, are predominantly ‘dofollow’ links, enabling Google to recognize them as authoritative.
The Importance of Backlinks
The average ecommerce website is linked by ‘dofollow’ backlinks, comprising 78% of all links. This aspect is crucial, as it influences how Google perceives and ranks websites, ultimately impacting visibility and authority in the digital space.
The Upcoming Online Workshop
Reboot’s upcoming workshop aims to empower SMEs to challenge big brands. The session will dissect more than two million ecommerce backlinks and 24,681 ecommerce domains. It’s tailored for ambitious ecommerce brands eager to learn and apply top players’ link-building strategies.
Key Off-Site Strategies and Campaigns
The workshop will highlight successful link-building campaigns in the ecommerce sector, offering actionable insights applicable across all industries.
Attendees’ Takeaways
Participants can expect to learn the following:
- Building high-authority website links without a big brand name.
- Successful link-building strategies for ecommerce.
- Real-world examples of effective link building in ecommerce.
- Practical tips on initiating digital PR and expert comment campaigns.
- A Q&A session with SEO, link-building, and digital PR experts from Reboot.
Conclusion
Mastering SEO and link-building strategies is crucial for any business aspiring to thrive in the digital age. This upcoming webinar by Reboot Online is an unmissable opportunity for businesses to learn from the best, leverage SEO effectively, and significantly boost their online revenue.
Source: https://www.rebootonline.com/
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